Costa Rica’s First Black Woman-Owned Tour Company Adds Afro-Latin Excursion to Puerto Viejo

Costa Rica’s first black woman-owned tour company has added an excursion aimed at giving guests the perfect introduction to Afro-Latin culture.

soul life journey added a six-day trip to Puerto Viejo that aims to immerse travelers in Afro-Costa Rican culture.

“A lot of our other tours allow people to go to different places, but with this one it’s perfect if you don’t have a lot of time but want to see the Caribbean side,” Sadie said. Jordan, owner of Soul. journey of life, said Voyage Noire.

“It’s a great way to stay in an area while being surrounded by the beautiful culture of the Afro-Costa Rican people.”

The tour itinerary takes travelers to intimate settings curated to provide a comprehensive view of Afro-Latin culture in Costa Rica. Activities include an Afro-Caribbean farm-to-table experience, an indigenous chocolate-making experience, and a waterfall hike.

On day four, travelers enjoy a full day at Cahuita National Park and a snorkeling excursion. On the last day, travelers have the option of visiting Punta Uva for a kayaking excursion.

Jordan was inspired to launch her business after noticing a lack of representation on the Caribbean coast of Limón.

“There was a vacuum in the travel industry. I am Afro-Latina. My mom is considered mixed race and my dad is African American,” she said. “Growing up in the United States, I was surrounded by many Dominicans and Puerto Ricans, and I felt my family was one of the few families that knew about Afro-Costa Rican culture.”

“People knew so many places in Latin America, but a lot of people didn’t know about the Afro-Latino culture in Costa Rica.”

Jordan’s goal is to provide a well-curated experience for those who are tired of “playing detective” when seeking Black-friendly travel experiences.

“I created Soul Life Travel to show blacks and browns our cultures. A lot of things connect us, whether it’s our cooking or the way our mom throws herself into the kitchen, and so many experiences, ”a- she declared.



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