Experiential travel company by IIM graduates, Weekend Feels celebrates 20,000 customers
Experiential travel company, Weekend Feels recently celebrated its 20,000th customer. The company continued to serve its customers during the covid wave in India with social distancing. The brand has seen a lot of post covid traction. Currently, their annual operating rate is 70 lakes and they anticipate a 350% increase in customer base by June 2023. Weekend Feels is a technology platform that makes booking camping trips as easy than ordering food online. Camping as an outdoor activity has gained popularity in India, but the industry is still unorganized. The problem is with discovery and trust. With Digital India on the rise, there were plenty of scams. Customers felt cheated by false promises. This is where Weekend Feels comes in. Weekend Feels is the brainchild of 3 IIM graduates who partnered with local vendors to set up camps and invest in them to make them an acceptable alternative for leisure and business travellers. Since its inception in 2020, Weekend Feels has grown selectively with a current portfolio of 10 locations, ensuring that quality is not compromised at all costs. Their slow expansion has allowed them to concentrate on improving their offer to the point of being the favorite campsite of 8 out of 10 travelers today. They have structured a very disorganized sector. They are expanding to Rajasthan in the first quarter of 2023 and aim to replicate the same standards of camping in Rajasthan by 2023.
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