Pat Cummins: Problem with energy sponsor, but advertises for TRAVEL company despite tourism broadcasts

[ad_1]

Climate-fighting cricket captain Pat Cummins has opposed a $40m sponsorship deal with a power company – but is currently starring in a massively polluting travel industry ad and is an ambassador for the Gillette disposable razor company.

Cummins sparked an uproar earlier this month when it was revealed he had ‘ethical objections’ to Cricket Australia’s major sponsorship deal with Alinta Energy because it did not ‘align’ with her values.

But the athlete is now starring in a commercial for Booking.com, which is part of an international travel industry responsible for around 8-11% of total global greenhouse gas emissions. By comparison, Australia as a whole is responsible for just over one percent of total greenhouse gas emissions.

Cummins said in a press release for the announcement, “As an avid traveler and Booking.com user myself, I know from experience that great travel experiences start with a reservation.

“I’ve had a fantastic time working with the Booking.com team on this campaign and hope it inspires Australians to book their trips and take full advantage of the sporting summer ahead now that it’s safe and open for travel again.”

Climate-fighting cricket captain Pat Cummins is currently starring in a massively polluting travel industry advert. Pictured is a screenshot of his ad for booking.com

Cummins is also sponsored by Gillette - a company famous for its disposable razors

Cummins is also sponsored by Gillette – a company famous for its disposable razors

Arjan Dijk, senior vice president of Booking.com, hailed the announcement as “an opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans across the world”.

In the Booking.com ad, Cummins is seen sitting on a couch with another man, then in a stadium with him, where he takes a selfie. Then he throws a ball which is caught by the same man, but Cummins magically reappears beside him.

The ad ends with the player and his friend in a hotel lobby.

Cummins’ Instagram page also regularly features him shaving with Gillette brand razors – a company famous for its largely disposable razors.

Cummins was recently so concerned that Alinta Energy’s parent company, Pioneer Sail Holdings, was one of the nation’s biggest carbon emitters, that he shared his ‘ethical concerns’ with the CEO of Cricket Australia , Nick Hockley.

“More than ever before seeing players’ personalities, interests and passions shine through and having a little more say than maybe in the past,” Cummins said. Nine newspapers earlier this month.

Cummins’ stance, which was swiftly criticized by 2GB’s Ben Fordham and One Nation’s Mark Latham, emerged after it was announced that Alinta’s four-year contract with Cricket Australia would only be renewed for one more season.

Alinta received a dismal 2 out of 5 stars in this year’s Green Electricity Guide, due to its plan to burn coal until 2047, the local environmental damage it causes and its 7th place ranking of Australia’s biggest polluters.

“I think the most obvious and obvious things you can see is who we partner with. So hopefully when we think about who we want to line up, who we want to invite into cricket, hopefully climate is a real priority,” Cummins said.

Pat Cummins Cricket Carbon Boost

Despite his enthusiasm for travel, Pat Cummins recently said there was an urgent need for action to offset the carbon footprint of international cricket.

He specifically mentioned the Australian team flying from Brisbane to Perth to play a single T20 game and then returning the following day.

“Scheduling games where you fly for four hours, play a game, then 24 hours later turn around and come back across the country, that’s something where you think ‘could we have done something better,'” he said.

‘We have a big footprint, there’s no doubt about it, but with initiatives to help offset it, there’s no free lunch, we can’t go all this journey and not put anything back in the bucket.’

Australian cricket captain Pat Cummins (left) is pictured with his wife Becky Boston (right)

Australian cricket captain Pat Cummins (left) is pictured with his wife Becky Boston (right)

Australia's top fast bowler has already been pictured enjoying the benefits of flying at the front of the plane.  Seen here testing the business class beds on a Qantas A380

Australia’s top fast bowler has already been pictured enjoying the benefits of flying at the front of the plane. Seen here testing the business class beds on a Qantas A380

Pat Cummins (pictured with partner Becky Boston) recently expressed

Pat Cummins (pictured with partner Becky Boston) recently expressed ‘ethical objections’ to Cricket Australia that his main partner no longer ‘aligns’ with his personal views

In an Alinta Energy commercial last summer, Pat Cummins used his nose to take a call from a customer

In an Alinta Energy commercial last summer, Pat Cummins used his nose to take a call from a customer

“I have my own personal opinions, so when it comes to personal sponsorships, there are certain companies that I wouldn’t want to align myself with. When we receive money, whether it’s programs for junior cricket, grassroots football, things for fans all over Australia, I feel a real responsibility that with this we do everything account does what is the right thing.

Cummins’ comments stand in stark contrast to his lifestyle which, in addition to advertising a highly polluting industry, includes flying business class and driving a Range Rover.

In 2020, the American Council for an Energy-Efficient Economy ranked Range Rovers as one of the 12 greenest vehicles on the road due to its carbon emissions.

The fast bowler’s Alinta’s comments came after Australian Diamonds netball players refused to wear a team uniform emblazoned with the logo of mining magnate Gina Rinehart’s company – Hancock Prospecting.

This led Ms Rinehart to cancel the $15million sponsorship deal.

Test captain Pat Cummins has

Trial captain Pat Cummins has ‘ethical objections’ to Alinta Energy remaining on board as Cricket Australia’s lead partner, despite appearing in several adverts for the energy supplier

Radio host Ben Fordham told his listeners on 2GB that Cummins should stick to playing the game instead of telling Cricket Australia how to find sponsors.

“The idea of ​​the national captain personally pressuring his boss to cancel a $40 million sponsorship deal is just crazy,” Fordham said.

“It’s an electric company, not an outlaw motorcycle gang!” »

Fordham said he was not suggesting sports stars take a vow of silence, but said they should be careful of the pitch they are campaigning on.

“No industry is immune to criticism,” he said.

Pat Cummins starred in a series of commercials promoting Alinta Energy less than 12 months ago

Pat Cummins starred in a series of commercials promoting Alinta Energy less than 12 months ago

“Banks, insurance, mining companies, fast food, soft drinks, alcohol, gambling, media companies.

“If you put a line through each of them…there will be no more sponsors.”

One Nation NSW leader Mark Latham pointed out that Cummins featured in an Alinta Energy television ad campaign for their call centers, where he answered a phone call while doing yoga.

“Wasn’t that Pat Cummins in the Alinta Energy ad campaign? he captioned the ad.

Daily Mail Australia has contacted Pat Cummins, booking.com and Cricket Australia for comment on this story.

[ad_2]
Source link

Comments are closed.