Travel agency groups report record sales for 2022 and continued growth for 2023
Several agency groups are reporting stellar sales for 2022, as well as predictions for a stellar year in 2023.
Travel Experts said it was having a banner year, with sales surpassing 2019, which saw the luxury hospitality agency’s best year ever.
“Our Member Advisors saw a strong increase in sales throughout the year as pent-up customer demand for two years of the pandemic drove bookings to vacation destinations across the United States and around the world,” said Sharon Fake, executive director of the host agency. .
“In August of this year, we already matched the record sales for the whole of 2019 and we still have four months to go,” Fake said. “Our weekly ARC sales are steadily setting records and business travel has yet to fully recover, so we expect further growth as people start to travel for business again,” said Heather McIntyre, director of technology and finance from Travel Expert. “We expect to exceed $400 million in sales for 2022.”
To meet growing demand, Travel Experts has added new affiliate advisors and staff to help member advisors manage the surge in bookings.
“Although we lost some advisors early in the pandemic, we have now returned to pre-COVID numbers and increased the size of our team to manage the onboarding process,” Fake said.
“In 2022, to meet the demand of a growing list of Affiliate Advisors, we increased our staff by 30%, from 20 to 26 employees.”
For its part, Outside Agents has set seven monthly growth records, and so far this year and September will likely be no exception.
“Revenge-buying consumers and savvy marketers came together and the capitalist magic happened,” said host agency co-owner Chad Burt.
Even better, booking for 2023 looks even rosier.
“Dan Crutchfield, our national sales manager, estimates a 22% year-over-year growth rate for 2023,” Burt said. “I put it closer to 35%. Either way, we will set new records on the back of the new records we have achieved this year.
“At the heart of this success is the relationship and trust we share with our agents. When we shouted ‘education’ during the pandemic, they trusted us and listened to us. We continue to build on that trust as we propel our agents forward with new education and marketing initiatives.
Similarly, franchise owners CruiseOne and Dream Vacations are also having a strong year, said Drew Daly, senior vice president and general manager of CruiseOne and Dream Vacations.
“We’re seeing strong engagement from agents who travel more and share a lot on social media. I really think they inspire their clients to get out there and see the world as well,” he said.
“We are definitely seeing some of our best days and weeks of the year and the average price is also going up.”
Daly also predicted that 2023 will be the year of comeback for the travel industry.
“More ships are coming to market; consumer demand is stronger than ever and travel advisors are busier than ever helping their clients plan future trips,” he said. “Luxury travel and multi-generational travel will definitely be niche strong because people save more money and they recognize the value of Plus, they want to travel with their loved ones and create fond memories of their dream vacation.
“Prices will continue to rise because it follows the law of supply and demand. Travel counselors have done a great job of emphasizing urgency when talking to their clients. Consumers should book today as there will be no more availability tomorrow.
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